Jan 30, 2008

The DVD of Bruce Fraser’s Tribute Now Avalable

An Industry Celebration and Tribute
DVD Captures Poignant Macworld 2007 Tribute to Charismatic Digital Imaging Pioneer, Bruce Fraser


Press Release: January 30, 2008, San Francisco

The stars of imaging came out en masse during Macworld 2007 to honor one of their own: digital imaging pioneer Bruce Fraser. Much like the way Bruce’s inspired and generous work moved many thousands to create superior imaging; so were the industry’s giants, both corporate and individual, moved to come together to share their unique perspective, anecdotes, and most of all – appreciation for Bruce’s enormous contributions to the arts.

Now, a year later, the Bruce Fraser Tribute organizing committee, with the support of Adobe Systems, Inc., Apple, Inc., Epson America, Inc., Hewlett Packard Company, Microsoft Corporation, Peachpit Press, and X-Rite, Incorporated; is offering a faithful record of last year’s remarkable event, captured on DVD and available at no charge (shipping and handling fees apply) via .

The Tribute committee, comprised of Larry Baca, R. Mac Holbert, Chris Murphy, Andrew Rodney and Jeff Schewe, are asking the graphic arts community to consider making a voluntary donation to help retire medical expenses left behind by the rare lung cancer that took Bruce away from us. The donations can be made directly on the Tribute website.

“If you were fortunate to attend the Tribute itself, you will find the DVD to be a treasured keepsake; if not, you will experience a program that will touch your heart, make you laugh and most of all demonstrate how one thoughtful individual can hold a unique place in an industry and in the lives of all whom he touched,” says Baca.

The DVD culminates with an extraordinarily moving gesture of gratitude expressed by Bruce’s wife, Angela; displayed over a synchronized and moving arrangement of “Scotland the Brave” written and performed by famed musician Ronan Hardiman, who personally authorized the use of his commercially-released recording for the Tribute DVD.

The “Industry Celebration and Tribute to Bruce Fraser” DVD

An Industry Celebration and Tribute to Bruce Fraser was a lively and engaging recollection of how digital imaging and desktop color has evolved over more than 20 years to become the everyday phenomenon it is. Hosted with grace and unrehearsed humor by Bruce’s friend and fellow musician and artist, Graham Nash, the Tribute was filled with striking still visuals, video clips and told by the geeks and non-geeks who knew Bruce along the way, (including famed landscape photographer and digital pioneer Stephen Johnson; Bill Atkinson, an Apple Fellow and now a photographer himself; and Adobe Photoshop engineers and friends, Thomas Knoll and Mark Hamburg, to name but a few),

An Industry Celebration and Tribute to Bruce Fraser gave attendees a vivid, inside look at how one dedicated and focused person of extraordinary humility could shape an industry, from billion dollar manufacturers to home-based photo enthusiasts.

A maximum of six DVDs may be requested per order. A shipping charge of $7.50 USD applies for the first DVD, plus $1.50 USD for each additional DVD when all are shipped to the same address.

If you would like to make a voluntary donation to help retire Bruce’s unmet medical expenses, please check the “Voluntary Donation” box and indicate the amount (in USD) to be added to your DVD order.


The first 100 donors who make gifts of $100.00 or more will be acknowledged by receiving a choice of a Commemorative Set (shown above) or Limited Edition Portrait. The print is a limited edition (not to exceed 200 copies) of a portrait of Bruce Fraser in Chicago on March 5th, 2006. The image is 9.5″x14.5″ on A3 (11.7″x16.5″) with piezo pigment inks The prints are signed and dated on the back by Jeff Schewe. This portrait of Bruce became the official Tribute Image on the DVD and banner above. We regret that supplies are strictly limited. Note, roses not included.

To learn more about Bruce’s life and contributions, go to

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