As noted in DIGIT, Photoshop is once again In the Movies.

“So what’s product placement got to do with Digit? Well, there was one piece of — I’m guessing — unpaid product placement for the software at the core of every creative’s lives: Photoshop.

I’d say it’s unpaid as after one of Bond’s spy chums has framed a policeman with a doctored photo, he pops out the line: “it’s amazing what you can do in Photoshop“.

Now, while it would be wonderful if Adobe did one of those traditional Bond tie-in adverts, with copy reading ‘the next time you need to frame a public official to further your own ends, make sure you turn to Photoshop’, it’s rather implausible.”

This story was posted on Tuesday, November 21st, 2006 at 12:03 pm and is filed under Photoshop News. You can follow any responses to this story through the RSS 2.0 feed. Both comments and pings are currently closed.