Nov 21, 2006

Photoshop in the Movies

casinoroyaleonesheet.jpgAs noted in DIGIT, Photoshop is once again In the Movies.

“So what’s product placement got to do with Digit? Well, there was one piece of — I’m guessing — unpaid product placement for the software at the core of every creative’s lives: Photoshop.

I’d say it’s unpaid as after one of Bond’s spy chums has framed a policeman with a doctored photo, he pops out the line: “it’s amazing what you can do in Photoshop“.

Now, while it would be wonderful if Adobe did one of those traditional Bond tie-in adverts, with copy reading ‘the next time you need to frame a public official to further your own ends, make sure you turn to Photoshop’, it’s rather implausible.”

Comments are closed.