Written By Charles Cooper
When you inhabit a market populated by megagiants like Microsoft, Oracle–and yes, include Google in the mix–there’s no sense thinking small. So it was that Adobe CEO Bruce Chizen earlier this spring engineered a $3.4 billion deal to buy Macromedia.
It’s an imaginative combination that brings the inventors of Flash animation software together with the creators of the PDF (Portable Document Format) technology for presenting text files online. What with content developers hungry for new tools to use in the fast-changing world of multimedia, Adobe has set up a near-impregnable position.
At least on paper.