Archive for April 5th, 2005

Apr 5, 2005

Interview: Bryan Lamkin

Bryan, Adobe just concluded the ideas conference here in New York, it was quite a line up of speakers. Did you design the conference around the launch of the new Creative Suite 2 or did you design the launch around the conference?

Actually, we joke internally that the conference is now bigger than our launch…

Kidding aside, we are very fortunate to have relationships with great photographers, designers and creative professionals that continue to inspire us, drive us to innovate and further develop our Creative Suite products.

Our vision was to bring together the very best, creative minds to help inspire students, photographers, film and video enthusiasts and creative professionals toward idea generation and provide a forum for interactive discussion. What better place to kick off our first-ever Adobe Ideas conference than at the launch of the next-generation Creative Suite. We’re celebrating another launch of the powerhouse design environment that really shook up the print and Web workflow for creative pros and we’re glad that our launch pad is made up of those customers – our most loyal supporters.

Apr 5, 2005


Layers – The “How-To” Magazine for Everything Adobe

Press Release: Tampa, FL – April 5, 2005 –Today, KW Media Group, publishers of Mac Design Magazine, relaunched the magazine as Layers® – The “How-To” Magazine for Everything Adobe. Each issue is dedicated to giving readers the latest step-by-step tutorials, tips, and tricks for all of Adobe’s design, video, and photography applications.

Apr 5, 2005

Adobe details Creative Suite update

Source: MarketWatch
By Michael Paige
Last Update: 4:11 PM ET April 4, 2005

The San Jose, Calif., company will begin shipping Creative Suite 2 to U.S. and Canadian customers next month, with international versions expected in late May and early June.

The software is expected to retail for $1,199 for Creative Suite 2 Premium Edition and $899 for a standard edition. Analysts said the slightly cheaper pricing of the latest overhaul, compared to the first release of the software bundle, would likely be offset by increased volume.

Piper Jaffray analyst Gene Munster predicted that “the slight decline in pricing will be a net positive, as we expect volumes will increase to more than offset the pricing change.”

Apr 5, 2005

Adobe Touts Multipublishing at CS2 Launch

Source: Publish
By Jami Attenberg
April 4, 2005

NEW YORK—Kicking off the Adobe Ideas Conference here on Monday, Adobe Systems CEO Bruce Chizen and Shatanu Narayen, the company’s president and chief operating officer, focused on seamlessness and flow as conduits of creativity.

Apr 5, 2005

Adobe introduces “Everything but the Idea”

Press Release: SAN JOSE, Calif. — April 5, 2005 — Adobe Systems Incorporated (Nasdaq:ADBE) today introduced its “Everything but the Idea” ad campaign, designed to reinforce the company’s connection to the creative professional community and drive demand for Adobe® Creative Suite 2, announced yesterday. The ad campaign – which aims to create a deeper, more emotional connection with graphic artists, designers and other creative professionals – was developed by advertising firm Goodby, Silverstein & Partners of San Francisco. The campaign represents a broad strategic marketing effort by Adobe that includes advertising, direct marketing, public relations and special events such as the Ideas Conference held in New York yesterday.

Apr 5, 2005

Deke Leaves Wiley and the Bible

After 12 years of writing the Photoshop Bible, Deke McClelland is parting company with publishing company Wiley. He will no longer be the author of this best selling book as of Adobe Photoshop CS2. It is possible that the book will still use some of his information from past editions and could even attribute his name, but Deke hopes that they don’t want to use his name for the next edition.