Community Celebrates Software that Changed the Way We View the World
SAN JOSE, Calif., – Feb. 18, 2010 – Adobe(r) Photoshop(r), the software product that redefined creativity in the digital age, turns 20 on Feb. 19, 2010. Around the world, Photoshop fans are celebrating the impact their favorite software has had across photography, art, design, publishing and commerce. In the United States, the National Association of Photoshop Professionals (NAPP) will be hosting a special Photoshop 20th Anniversary celebration for over a thousand attendees in San Francisco at the Palace of the Fine Arts Theater today. The event will feature Adobe’s senior vice president of Creative Solutions, John Loiacono, as well as vice president of Photoshop Product Management, Kevin Connor, Photoshop co-creator Thomas Knoll and famed Adobe creative director and Photoshop evangelist, Russell Brown. To be a part of this celebration and view the live Webcast, visit: www.photoshopuser.com/photoshop20th.
The festivities continue overseas in Japan, Southeast Asia and throughout Europe. In honor of the 20th anniversary, Adobe Germany will host a special 20-hour online marathon, featuring over 15 local Photoshop “gurus” demonstrating their favorite tips and tricks live for Photoshop fans. In India and France, digital imaging contests will be held to showcase the work of Photoshop users. A special Adobe TV broadcast will also air on the anniversary date at http://tv.adobe.com/go/photoshop-20th-anniversary, reuniting the original “Photoshop team” for the first time in 18 years, to discuss their early work on the software and demonstrate Photoshop 1.0 on a rebuilt Macintosh computer.
The Photoshop community is also sharing their favorite stories online, with the product and its over 400,000 fan-strong Facebook page, the hub for a worldwide look at the product’s impact. A new “Celebrate” tab directs users to a 20th anniversary logo, which many have already personalized with Photoshop and used as a replacement for their profile image. Connect with the Photoshop team at www.facebook.com/Photoshop or http://twitter.com/photoshop, and add the tag #PS20 to tweets about the anniversary.
“For 20 years Photoshop has played many different roles – it has given creative people the power to deliver amazing images that impact every part of our visual culture and challenged the eye with its ability to transform photographs,” said Shantanu Narayen, president and chief executive officer at Adobe. “It’s no exaggeration to say that, thanks to millions of creative customers, Photoshop has changed the way the world looks at itself.”
The impact of Photoshop is everywhere – billboard signs, magazine covers, major motion pictures, even the logo on the coffee cup you drink out of every morning. All have likely been touched by the software. Over 90 percent of creative professionals have Photoshop on their desktops and today Photoshop is used by professional photographers, graphic designers and advertisers, as well as architects, engineers and even doctors. Whether it’s bringing visual effects to life in the blockbuster film Avatar, helping save lives in partnership with forensics departments and the Center for Missing and Exploited Children, or challenging the human eye to determine if an image is real or fake, Photoshop continues to find new uses and advocates.
How It All Began
In 1987, Thomas Knoll developed a pixel imaging program called Display. It was a simple program to showcase grayscale images on a black-and-white monitor. However, after collaborating with his brother John Knoll, the two began adding features that made it possible to process digital image files. The program eventually caught the attention of industry influencers, and in 1988, Adobe made the decision to license the software, naming it Photoshop, and shipping the first version in 1990.
“Twenty years ago, Adobe predicted that it would sell 500 copies of Photoshop per month,” said Thomas Knoll, co-creator of Photoshop at Adobe. “I guess you could say, we beat those projections! It’s amazing to think that millions of people use this software today. We knew we had a groundbreaking technology on our hands, but we never anticipated how much it would impact the images we see all around us. The ability to seamlessly place someone within an image was just the beginning of Photoshop’s magic.”
Over its 20-year history, Photoshop has evolved significantly from a simple original display program to a wildly popular application that has over 10 million users worldwide. With each release, Adobe has introduced technological innovations that defy the impossible. Layers, introduced in Photoshop 3.0, gave designers the ability to create complex compositions easier than ever before. The Healing Brush, another groundbreaking feature introduced in Photoshop 7.0, allowed users to magically retouch images by seamlessly removing blemishes and wrinkles, while preserving lighting and texture. Photoshop tools like crop, eraser, blur and dodge and burn have become part of the creative vernacular worldwide.
The Photoshop team thrives off its rich beta tester program, with active and vocal users who have submitted requests and helped shape the development of features throughout the years. Adobe has maintained a strong connection with its customer base through blogs, user research, customer support, forums and feedback from Adobe “evangelists” who travel the world to engage with Photoshop users.
Photoshop Family Page: www.adobe.com/products/photoshop/family
Adobe Photoshop Family
Building upon Photoshop’s history of innovation and leadership, Adobe offers a line of Photoshop desktop and Web-hosted solutions for every level of user. Each product in the Photoshop family gives users across the spectrum of digital expertise the power to manage, edit, create and showcase images.
Photoshop CS4 and Photoshop CS4 Extended software are at the heart of the Photoshop family, providing unrivaled power and editing freedom. Photoshop Lightroom(r) addresses the workflow needs of serious amateur and professional photographers, helping them find, manage, enhance and showcase images in powerful ways. Photoshop Elements software provides accessible tools and sharing options for photo enthusiasts. Snap-shooters can quickly and easily share and edit photos with simple gestures on their iPhone or Android devices. Photoshop.com completes the Photoshop line providing an online photo sharing, editing and hosting resource for all.
About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.
Adobe Photoshop Hits Twenty Community Celebrates Software that Changed the Way We View the World
SAN JOSE, Calif., – Feb. 18, 2010 – Adobe® Photoshop®, the software product that redefined creativity in the digital age, turns 20 on Feb. 19, 2010.
Around the world, Photoshop fans are celebrating the impact their favorite software has had across photography, art, design, publishing and commerce.
The event will feature Adobe’s senior vice president of Creative Solutions, John Loiacono, as well as vice president of Photoshop Product Management, Kevin Connor, Photoshop co-creator Thomas Knoll and famed Adobe creative director and Photoshop evangelist, Russell Brown. To be a part of this celebration and view the live Webcast, visit: www.photoshopuser.com/photoshop20th.
John Nack, the Senior Photoshop Product Manager at Adobe has been invited by Scott Kelby to post on Scott’s Photoshop-Insider blog.
John’s post talks about the relative difficulties of determining what features and functionality to add to new versions of Photoshop. It’s a little something I know a bit about having coined the phrase; careful what you wish for, the Photoshop engineers may (or may not) give you what you said you wanted.
T0 the small group of photography experts aware of its existence, it was known simply as “the Mexican suitcase.” And in the pantheon of lost modern cultural treasures, it was surrounded by the same mythical aura as Hemingway’s early manuscripts, which vanished from a train station in 1922.
As we approach the end of 2007 we wanted to ask some of the leading figures in the Photoshop community which books they had found most inspiring and in the case of authors, which books they had written were they most proud of. We got some interesting and quite varied responses. So if you are still stuck for ideas about what to get a Photoshop geek for Christmas, here are some reading tips from the experts.
To keep this article seasonal we didn’t want it to be entirely about Photoshop and digital imaging. We did also ask people to nominate a book for recreational reading. After all, the holiday season is a time for relaxing and leaving work to one side! To help you find out more about the books recommended here we have created links to Amazon.com for all the books featured here.
The recent discovery that a Lebanese freelance photographer, Adnan Hajj, had manipulated pictures he took for Reuters has raised questions about the standards of photojournalism at a time of widespread digital photography.
The incident also increased pressure on news photo editors, who select and edit thousands of photographs under deadline each day, to detect digital alterations.
Sept. 19, 2005 issue – “I could get an art student to do it for $35 and a six-pack.” I remember the first time a prospective client said that to try to intimidate me into accepting dramatically reduced fees for Website design services. I was newly self-employed and hungry for work, so I conceded. I delivered a great Web site, but I hated my client for making me work for so little—and myself for not knowing how to get what I deserved.
Who knows what suddenly possessed the Vicomte de Renneville in 1859, when he and a friend visited the Paris studio of the society photographer André-Adolphe-Eugène Disdéri, but, bless his heart, we can be grateful that the spirit moved him as it did.
Posing for a carte de visite, the vicomte, after Disdéri had snapped several dour shots of him in the de rigueur black frock coat and top hat, decided he would remove his clothes, all except socks and shoes, don what looks very much like a hot water bottle on his head but was in fact some sort of helmet, hold a shield and pretend to be a ghost.
At the Northwest corner of Park Avenue and South Almaden Boulevard stand three rather tall buildings-by San Jose, California standards. They are the Adobe Towers, the buildings that PostScript and Photoshop built. On 10 West (10th floor, West Tower), the majority of the Photoshop engineers work and play.
This report is a chatty (my style don’t you know) report about the PixelGenius meeting we had in Chicago last week. It has no substantial content of importance other than to document what PG does when we all get together. You might draw some insight into the members of PG. If you know us, the following story will amuse you. But, if you are looking for breaking news about Photoshop, you may wish to skip this story.
Once upon a time, I fell in love with an artist who couldn’t draw, Jeff Schewe. Luckily he found out that with a camera he could accomplish what he couldn’t in other mediums. We set up a studio, worked together and lived happily . . . until one day, he met Photoshop.
Hi, my name is Becky Schewe and I am an unwitting member of the Photoshop Widows Club. I guess it’s the same old story but now that it’s personal, I have a new respect for those who wait and wonder.
Years ago, Thomas took a liking to hot sauce. As we all know from my previous Widows Club stories, Thomas is obsessive, to the point of being an extremist. So, I’d have to say that Thomas took an extreme liking to hot sauce. At first he would have a bottle of TABASCO® Red Pepper Sauce on the kitchen table or ask for it at a restaurant. Then he discovered TABASCO Green Pepper Sauce. It went on everything. The new flavor was great but it just did not have the zip that TABASCO Red did.
Soon the heat and tingle of the sauce just started to fade – he was up to about a half a small (2 oz.) bottle a week at this point.
The previous article, DNG Workflow / Part I outlined the basic use of Adobe DNG Converter for converting proprietary Raw files into DNG files. While useful for a variety of reasons, it does indeed add a step in a Raw processing workflow.
So, what if you used Adobe DNG Converter right from the very beginning of your Raw processing workflow–Image Ingestion?
When the DNG format specification was announced at last year’s Photokina, a little touted free application was also announced called Adobe DNG Converter. The application is for the conversion of undocumented, proprietary Raw files into the publicly documented DNG format. At the time, many people played with the DNG Converter and decided that while interesting, it didn’t really add anything to their raw processing workflow except perhaps adding a step. As a result, most people don’t really use a DNG workflow.
(Updated 05/25/05 at 4:00PM Central)
Well, things have changed, and now both the DNG file format and the Adobe DNG Converter do have something substantial to offer.
If you have the Adobe Creative Suite 2 Premium Edition, you can add RSS newsfeeds directly in the Adobe Bridge Center and read news stories right in Bridge. Note, this will ONLY work in the full Suite version, not the individual application versions of Bridge.
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