Apr 25, 2008

The Photoshop Guys Revealed!

Source: Time Magazine
Written by Josh Quittner

This might surprise the millions of fans trying to guess who’s the genius behind the hit Web series, You Suck At Photoshop, but no, it’s not the comedian Dane Cook. It’s not Will Ferrell, either.

So who is responsible for the success of the 10-part serial? The series features a hapless, angry, cuckolded, mad-Photoshop-skillz-enabled narrator named Donnie Hoyle and does three things amazingly well: it gives a terrific overview of some key Photoshop techniques; it has an oddly compelling narrative; and it’s wildly funny. It started in December 2007 and ended earlier this month when Donnie suddenly disappeared. Some eight million page views and two Webby Award 2008 nominations (Best Comedy and Best How-To Series) after it launched, a mystery remains: Who is Donnie Hoyle?

You’re probably assuming that the series is the work of a pro, a well-known stand-up comedian…

Wrong! You suck at guessing. (Most of you, anyway.) The auteurs are two ad agency refugees from Covington, Kentucky. And today, they’re unveiling a sequel to their magnum opus: Snatchbuckler’s Second Chance. You can watch the first episode here. Then come back, and I’ll tell you who’s behind it all…

Ready? Troy Hitch, 37, and Matt Bledsoe, 39 — the guys responsible for YSAP and its sequel — met a few years ago while producing a radio ad in Cincinnati, which is 10 minutes from Covington. Bledsoe was the ad’s creative director and Hitch, a polymath, was doing the voice-over (he’s also the voice of Donnie and a real Photoshop expert). They quickly became buddies, started writing funny bits together, and partnered up at a creative agency Hitch later started, Big Fat Institute.

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