PhotoshopNews.com
Jan 3, 2008

Digital SLR market booms

In digital photography, 2007 was a strong year for higher-end digital SLRs.

Source: CNET
Written by Stephen Shankland

Already, single-lens reflex cameras were disproportionately popular as photographers moved to models that responded quickly and worked better in dim conditions. The bulk and expense were worth it.

But a panoply of new models arrived to satisfy the needs of experts and professionals in 2007. First was Canon’s $5,000 EOS-1D Mark III, a rugged 10.1-megapixel photojournalist model unveiled in March that can shoot 10.5 frames per second. Alas for Canon, the camera’s record was blighted with concerns about its autofocus performance.

But the floodgates opened in the second half of the year with Canon’s top-end, $8,000 21.1-megapixel 1Ds Mark III. Canon hopes this full-frame model not only wlll keep professional SLR shooters loyal but also to woo studio photographers using even more expensive medium-format cameras. Announced at the same time in August and aimed at the serious enthusiast was the 40D, a $1,300 10.1-megapixel model.

A week later, Canon’s biggest rival, Nikon, shot back with the $1,800 D300, and, more significant by far, the $5,000 D3, the first digital SLR to follow Canon’s lead with sensors as large as a full frame of 35mm film.

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