PhotoshopNews.com
Oct 2, 2007

Adobe opens up tech warchest in fight with Microsoft

Source: CNET
Written by Martin LaMonica

CHICAGO–Adobe Systems detailed a number of technology projects and products at its Max 2007 developer conference on Monday and gave glimpse of how it intends to make more money from online services.

During a morning keynote, Chief Software Architect Kevin Lynch announced the acquisition of the online word processor Buzzword and showed a number of applications from partners written to take advantage of AIR, the Adobe Runtime Environment. AIR, still in beta, is a download that enables Web applications to act like desktop applications.

The company also gave a few peeks other technologies aimed at developers and designers. Adobe’s biggest audience is comprised of creative professionals and designers, but its popularity is expanding into mainstream developers for the Web. Meanwhile, Microsoft is trying to extend its strength with developer products while recruiting more designers and creative professionals as customers.

Executives showed off Flash Player 10, code-named Astro, which will have enhancements for 3D images, including the ability to display and manipulate images on three axes.

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