Apr 9, 2007

Interest in Adobe CS3 booms, Photoshop World sells out

Since Adobe’s launch of Creative Suite 3.0 last month, interest in the software amongst creative professionals has skyrocketed, with nearly all attendees surveyed at this week’s Photoshop World conference saying they plan to update to one of the new bundles by year’s end.

Source: AppleInsider
Written by Katie Marsal

Creative professionals, eager for a glimpse of the new Adobe suites in action, flocked in herds to the Boston, Mass.-based Photoshop conference earlier this week, selling out the show for the first time in its history. Researchers from investment research firm PiperJaffray were on hand for the event and spoke one-on-one with 73 professionals regarding their spending intentions for 2007 versus last year.

“Surprisingly, nearly all of the 73 Adobe customers in our sample said they expect to move to a CS3 suite in CY07,” Sr. Analyst Gene Munster wrote in a report summarizing the firm’s findings. “Specifically, 96 percent said they expect to move to CS3 this year, which is up from the approximately 70 percent we have heard in our previous three surveys.”

Munster partially attributed the sharp uptick in demand to Adobe’s “impressive integration” of applications within its new Creative Suite product lines, saying it appears to be increasing near-term buying intentions amongst potential buyers.

Of particular interest to would-be Adobe investors, added the analyst, is that many Adobe customers who intend to move to CS3 this year are currently users of individual “point products.” Therefore, with single product customers buying up into the higher priced suites, Adobe’s per customer revenues should increase significantly.

“Of the 73 Adobe users in our survey, 3 percent currently use CS1, 44 percent are on CS2 and 52 percent are on Photoshop,” he wrote. “In other words, more than half of the customers that intend to move to one of the CS3 suites are currently on point products.”

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