Mar 6, 2007

It’s Adobe’s game to lose, CEO says

chizenphoto.jpgSource: CNET
Written by Mike Ricciuti and Martin LaMonica

This is part two of an interview with Bruce Chizen, CEO of Adobe Systems.

Adobe Systems may have a clear lead in the market for so-called creative software: things like photo editing, Web page design and layout tools. But the world has changed. People no longer assume that packaged software from big companies is best, and an ever-growing number of applications are available for free.

CEO Bruce Chizen says it’s Adobe’s game to lose. A new version of the company’s Creative Suite bundle is coming later this month. But Chizen sees Google and a handful of other competitors zeroing in on Adobe’s key markets by offering free Web-based tools. That’s why the company has plans to launch a free, online version of its flagship Photoshop application in the next few months.

In the last of a two-part interview, Chizen talks about competitors both old and new, some surprises hidden in the Macromedia acquisition and why video is the next big thing for Adobe.

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