Mar 5, 2007

Adobe to take Photoshop online

Source: USA Today
Written by Mike Ricciuti and Martin LaMonica for

Hoping to get a jump on Google and other competitors, Adobe Systems plans to release a hosted version of its popular Photoshop image-editing application within six months, the company’s chief executive said on Tuesday.
The new online service is part of a larger move to introduce ad-supported online services to complement its existing products and broaden the company’s reach into the consumer market, Adobe CEO Bruce Chizen told CNET

Chizen said Adobe laid the foundation for a hosted Photoshop product with Adobe Remix, a Web-based video-editing tool it now offers through the PhotoBucket media-sharing site.

Like Adobe Remix, the hosted Photoshop service will be free and marketed as an entry-level version of Adobe’s more sophisticated digital image editors, including Photoshop and Photoshop Elements. Chizen envisions revenue from the Photoshop service will come from online advertising.

“That is new (for Adobe). It’s something we are sensitive to because we are watching folks like Google do it in different categories and we want to make sure that we are there before they are, in areas of our franchises,” Chizen said.

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