Viacom to Leverage Adobe’s Engagement Platform for Creating and Delivering Digital Experiences Online and On the Go
Press Release: NEW YORK and SAN JOSE, Calif. — Aug. 10, 2006 — Viacom, Inc. (NYSE: VIA, VIA.B) and Adobe Systems Incorporated (Nasdaq:ADBE) today announced a strategic alliance to develop and deliver Viacom’s exclusive branded content using the Adobe® Engagement Platform. Through this agreement, Adobe will become Viacom’s preferred technology provider for rich media authoring tools and interactive online video solutions, enabling Viacom to deliver content from its television, motion picture and digital properties to online and mobile audiences in compelling ways. The two companies will also work together in developing new media applications leveraging Viacom’s exclusive content and using Adobe’s next-generation developer tools and ubiquitous cross-platform client software.