Nov 3, 2005

Bringing Aperture into focus

Source: Rob Galbraith

In case you missed it, Rob Galbraith has an indepth preview to Apple’s new Aperture application. Worth the read…

At an invitation-only media event earlier this month, Apple introduced Aperture, the company’s new professional photo workflow application. Simultaneous with Apple pulling back the covers on Aperture, they posted pages of information, screenshots and slick QuickTime videos showing the software in action.

The next day, Aperture was the star attraction of Apple’s spacious booth at PhotoPlus Expo in New York, where marketing managers and code-crunchers alike were kept busy answering questions about what to expect from v1.0.

All this Aperture activity has resulted in a lot of solid data coming available about what the program will offer when it hits the streets sometime in November 2005. In fact, if you haven’t perused the Aperture section of Apple’s web site, it’s well worth the trip. The Quick Tour movies in particular showcase what Apple intends Aperture to be, which is an all-in-one pro imaging application centred around storing, viewing and converting RAW files. For a first release, Aperture appears to be packed full of useful features. And those features are wrapped up in the first truly-beautiful interface we’ve seen in an application aimed at working photographers.

Given the potential for Aperture to really change the pro photography software landscape on the Mac platform, we’ve wanted more information. A lot more. Well, actually, what we want is to see the Aperture installer’s progress bar jogging across the monitor connected to our G5 desktop. But since that isn’t an option yet, staff writer Eamon Hickey and I have had to content ourselves with peppering Apple representatives with the many questions raised by Aperture’s impressive feature set.

This article, which is co-authored by Eamon and me, is a compilation of the answers we’ve received during interviews conducted with Apple’s Joe Schorr, Product Manager for Aperture, and Rob Schoeben, Vice President of Applications Marketing. It’s not meant to be a complete look at Aperture, nor is it meant to duplicate all the information that Apple has put out. It is intended to shed some light on areas of Aperture that we think are important, and for which we haven’t seen a lot of information elsewhere.

Read the entire article

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