Aug 15, 2005

Adobe goes market specific

Source: People’s Daily

Adobe Systems Inc is to become the first foreign software company to adopt China specific prices for its products.

As part of its expansion into China, the world’s leading provider of professional design software is to price its newly launched Simplified Chinese version products specially for the Chinese market.

“A lot of young designers are emerging in China – many more than in other countries in the Asia-Pacific region, and we want to offer them world-class design tools at an affordable price,” Craig Tegel, Adobe’s managing director for the Asia-Pacific region, told China Daily in an exclusive interview.

“It is the beginning of our ‘China Expansion Plan’.”

On Tuesday in Beijing the company launched its Simplified Chinese version of Adobe Creative Suite 2 (CS2).

CS2 has integrated new full-versions of Adobe’s series of products.

Previously Adobe has only released stand-alone products in the Chinese language, including Photoshop and Illustrator.

Tegel said the pricing is a result of feedback from sales channels and Adobe’s own research. The company says it spent two years engineering the new product.

All core features available in Adobe’s other language versions are the same as in the Chinese version, he stressed.

“It is not a simplified version, as many may speculate.”

Moreover, some functions tailored to local designers are added.

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