PhotoshopNews.com
Aug 1, 2005

Delivering Files That Print

Source: Publish
Written By Charles Pickett

In print publishing, prepress problems typically cost money and can mean missed deadlines. Nobody likes getting the “we have a problem” phone call from their printer.

However, while mastering graphic design and prepress may take some time, publishers can avoid many of the major prepress pitfalls with a little knowledge, communication and some software tools.

Mordy Golding, founder of the New York-based Design Responsibly consultancy and author of numerous books on Adobe desktop publishing software, said the most common prepress problems happen because publishers are “not aware of the printing process.”

“If you can arrange it,” Golding said, “go to a printer and spend the day watching them running the presses. That, I think, is more valuable than going to a six-month course at a college. I know there are certain printers, especially the smaller mom-and-pop shops, that are usually very happy for you to come in and watch their presses run and see what they do on a daily basis.”

Golding, whose latest book Sams Teach Yourself Creative Suite 2 All in One (Sams Publishing, $34.99) was published last month, said by shadowing a prepress professional, publishers can quickly understand press-specific subjects such as bleeds.

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