Jul 15, 2005

The Next-Generation Disc: What Should It Be?

Source: PC World
Written By Melissa J. Perenson

The battle for the successor to DVD continues. The winner will be the format consumers flock to.

No one wants to back the losing team. And today’s consumers are savvy enough to know they don’t want to be caught anywhere near the quagmire that is the turf war between competing next-generation optical disc formats Blu-ray Disc and HD-DVD. One of these formats will replace the current DVD standard for delivery of packaged entertainment, including video and games. (For more on the battle between Blu-ray Disc and HD-DVD, see my February column.)

Consumers want to go with the winning standard, but they also want other things from the successor to DVD. The Blu-ray Disc Association is touting a new study it commissioned to gauge consumers’ attitudes about the next-generation disc format, and the results shed light on aspects of consumer thinking about the future consumption of entertainment. The Blu-ray Disc Association–which includes the likes of Apple, Dell, Hewlett-Packard, Panasonic, Philips, Pioneer, and Sony–released the results of the independent study in early July.

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