PhotoshopNews.com
Jun 28, 2005

Adobe Systems to integrate Vizrt Rotoscoping technology

Press Release: Bergen Norway, June 27, 2005 – Vizrt, the world’s leading producer of real-time 2D and true 3D graphics system for television, has entered into an agreement with Adobe Systems whereby Adobe will license, develop and distribute the Curious gFx software.

Adobe will be using this licensed technology to expand the professional capabilities of its product line by integrating it into future Adobe software.

Curious gFx is a raster paint, retouching and rotoscoping software package for film, video, and broadcast developed by Curious Software, which was acquired by Vizrt as of June 1 this year. With this technology from Vizrt, Adobe will have access to a powerful paint engine for moving images, a sophisticated roto-matte system and a range of features for wire and rig removal or content restoration.

By capitalizing on this exclusive license agreement, Vizrt is helping to add substantial value to customers of Adobe products, as well as to Vizrt shareholders. “We’re very pleased that Adobe Systems have chosen our rotoscoping technology for integration into Adobe products,” commented Bjarne Berg, President and CEO of Vizrt. “The flexible architecture and robust tool set of our software will be highly complementary to Adobe’s graphics systems.”

“As a leader in the professional photography and video markets with products like Adobe® Photoshop®, After Effects® and Adobe Premiere® Pro, we’re committed to delivering the best tools in the industry,” said Bryan Lamkin, senior vice president of Digital Imaging at Adobe. “Adobe is investing in this rotoscoping technology because it complements our existing product strengths and helps simplify video workflow.”

Vizrt will continue to support existing customers of gFX, but the standalone product’s future upgrade path will now be determined by Adobe. Additionally, Vizrt will continue to offer the gFx technology as a licensed option within the Curious World Maps digital map creation software and its authoring and design software such as Viz|Artist.

Vizrt is the world’s leading provider of real-time 2D and true 3D broadcast graphics. The company’s software suite offers a complete graphics solution including: character generation, content management and newsroom integration, 3D tickers, virtual studio, weather data integration, virtual sports analysis, information display and virtual effects. All Vizrt’s graphics products are powered by a single core renderer, the unique and powerful Viz|Engine. Vizrt’s graphics solution goes beyond the visual aspect and includes highly customized user interfaces for the designer, operator, journalist and engineer. The world’s leading broadcasters, such as ABC, CNN News Networks, CBS, Fox News, ESPN, BBC Sports, Sky, ITN, ZDF, Star TV, TV Today and NHK, use Vizrt’s solutions, mainly in 24/7 operations, for both conventional digital and high definition content delivery. Production houses and corporate institutions, including the New York Stock Exchange, are Vizrt customers.

Vizrt is a public company traded on the Frankfurt Prime Standard and on the Oslo Main List: VIZ, ISIN: IL0010838154. For further information please refer to www.vizrt.com

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All trademarks are the property of the respective owners.

This press release contains forward-looking statements with respect to the business, financial condition and results of operations of VIZRT and its affiliates. These statements are based on the current expectations or beliefs of VIZRT’s management and are subject to a number of risks and uncertainties that could cause actual results or performance of the Company to differ materially from those contemplated in such forward-looking statements. These risks and uncertainties relate to changes in technology and market requirements, the company’s concentration on one industry, decline in demand for the company’s products and those of its affiliates, inability to timely develop and introduce new technologies, products and applications, and loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of the company to differ materially from those contemplated in such forward-looking statements. VIZRT undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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