Jun 16, 2005

As Readership Patterns Shift, Print Publishers Seek Answers

Source: Publish
Written By Bill Dyszel

In the midst of the most difficult time in their industry’s history, circulation managers of leading magazines will meet in New York Thursday to learn how to survive and thrive.

The Circulation Management Show at the Marriott Marquis hotel features 30 educational sessions, including panels of experts who will compare notes on how to keep Internet technology from undercutting print publications, as well as ways to use technology to help propel magazines toward greater success.

The newspaper and magazine businesses have been rocked in recent months by circulation scandals. On Wednesday, three circulation executives from the Tribune Company’s Newsday division were arrested for fraud in connection with inflated circulation reports.

The increased scrutiny of circulation numbers, combined with advertisers’ skepticism about the size and effectiveness of magazine advertising and the giant changes created by Internet publishing, have all combined to put circulation managers under unusual pressure.

Read entire article

Comments are closed.