Jun 10, 2005

Mac-tel: time will tell

Source: SPYMAC
Written By Judy Westcott

Reaction to the news of the “Mac-tel” deal is ranging from anger and betrayal to hope and optimism from the Mac faithful.

While the shock is beginning to wear off, it seems it will take longer for many Mac users to come to grips with the deal and all its ramifications. It was a profound experience when CEO Steve Jobs announced that Apple would be replacing IBM as its chip supplier and forging a new partnership with Intel that “will help us create the best personal computers for the next ten years.” For Mac users it may go down in history as one those moments to never forget, as it was certainly one of the most important announcements by Apple Computer in the past decade.

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Scott Kelby, publisher of Layers and Photoshop User magazines and computer book author, said he had discussed the topic with fellow Mac guru Terry White, a fellow author and president of MacGroup Detroit (one of the nation’s largest Macintosh users groups).

“We both feel pretty much the same way: as long as it works, it’s fine by us. Apple’s earlier move from Motorola to IBM didn’t change our world much, so I don’t see why this move should be any different, except for the fact that this time there may be some real upside Apple, for a number of reasons: (1) big business and government are comfortable with having ‘Intel Inside’ and if that makes them more comfortable with buying Macs, then I’m all for it; (2) this opens the possibility of one day running Longhorn and Mac OS X on the same box, and that will appeal to a lot of those same people; (3) lower chip costs might enable Apple to become even more competitive pricing wise.”

Kelby said in the long run it’s not really going to change the “Mac experience” much, if at all. “It’s just the chip. I used to laugh at those Intel TV ads that made it sound like if you had an Intel chip in your box, that your Internet experience was somehow enhanced. So, now, do I think my Internet experience (or anything for that matter) will be enhanced? No. I think it help make Macs more attractive to certain segments of the marketplace, and I think it make people who are extremely megahertz-sensitive feel better. Outside of that, I think our lives will pretty much remain the same.”

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