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May 19, 2005

MSN Gets Ready for RSS Push

NEW YORK—Vowing to make RSS friendly to the everyday Web user, an MSN executive demonstrated upcoming services on Wednesday that build syndication feeds into the messaging alerts, a Windows screen saver and Web search.

Source: eWeek
Written By Matt Hicks

During a keynote at the Syndicate Conference here, MSN Director Phil Holden said that Microsoft Corp’s Internet division is taking RSS (Really Simple Syndication) seriously and will integrate the technology across even more of MSN’s online services throughout the year.

“Our goal is in making consumer adoption and consumption of RSS easier,” Holden said during an interview. “We will literally put RSS and syndication in many, many places.”

MSN already had begun taking steps into RSS in recent months, joining chief portal rival Yahoo Inc. in integrating syndication technology into online services. In January, My MSN began aggregating feeds on personalized home pages, and MSN in March began quietly testing a Web-based RSS aggregator.

But more syndication moves are on MSN’s horizon, and even MSN’s acquisition last week of MessageCast Inc. will play a role.

MSN is working to open its MSN Alerts service to a wider variety of sources through RSS. Today, the alerting service lets users receive notifications from specific sources such as MSNBC, MSN’s sites and Weather.com as MSN Messenger instant messages, Hotmail e-mails and mobile text messages.

A feature expected to be available in about two months will allow users to also subscribe to RSS feeds, Holden said. MessageCast’s technology will handle retrieving the feeds and making them compatible with MSN Alerts.

The feature also ties in to MSN’s own blog-publishing service, called MSN Spaces. MSN Spaces publishes RSS feeds from blogs, so its users could use the alerts to track their blog with alerts delivered on multiple devices, Holden said.

MSN also is turning to the Windows desktop to aggregate RSS but not with a traditional client. It plans to release in midsummer a free software download for displaying RSS feeds in a Windows screen saver, Holden said.

Along with intermittently displaying headlines from feeds, which users will subscribe to through their screen saver options, the screen saver can pull in photos from MSN Spaces using an RSS feed from a blog hosted there, said Kyle Von Haden, an MSN program manager.

“This is an alternative way of using RSS,” said Von Haden while demonstrating an alpha version of the screen saver. “It’s valuable to the less technically inclined users, and it still harnesses the power of an emerging technology.”

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eWEEK.com Special Report: RSS and Syndication

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