May 9, 2005

Publishers Look to Cash In on Digital Assets

Turning digital asset management into a crucial competitive advantage is the goal of business leaders convening this week in New York at the Henry Stewart Digital Asset Management Symposium.

Source: Publish
Written By Bill Dyszel

The conference begins Monday morning at the New York Hilton and features over 100 industry leaders, who will share best practices and lessons learned with those who are new to the field as well as more experienced hands.

Experts agree that the field is reaching critical mass. “It’s unusual to find any significant publishing operation or brand management operation that doesn’t at least have a tactical [digital] asset management solution,” said Kieron Osmotherly, managing director of the conference. “We’re seeing the evolution from tactical applications toward more strategically embedded applications.”

Spending on digital asset management is expected to explode in the next few years, growing at a rate of 42 percent annually through 2008, according to a recent study by analyst firm IDC.

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