Apr 24, 2005

On the Record: Bruce Chizen

Bruce Chizen was promoted to chief executive officer of Adobe Systems Inc. in 2000 and pulled off the trick of turning around the company without alienating its founders, Chuck Geschke and John Warnock, who remain on the board as co-chairmen.

Source: San Francisco Chronicle

Five years later, Chizen has made his big move: The San Jose software firm announced Monday that it is buying San Francisco’s Macromedia, maker of Flash and Dreamweaver Internet design software, for $3.4 billion in stock. Adobe, known for print software such as Photoshop, Illustrator, InDesign and Acrobat, now plans to provide the Web’s creative tools as well. The company was founded in 1982 and has 3,700 employees and more than $1.2 billion in annual revenue.

In two recent interviews, Chizen reflected on the acquisition, struggles with software pirates, the explosion of digital photography, and his bid to expand his customer base from creative types to suits. Answers have been edited for clarity and space.

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