Apr 19, 2005

The value of PC real estate

The dominant position that Microsoft software occupies on the desktop has long been a major source of competitive advantage to Microsoft.

Source: The Register

Not only does it ensure that users of Microsoft software are familiar with the look and feel of the Microsoft interface but it also has provided a launch point for their entry into server systems, writes Bloor Research analyst Martin Langham.

Although Microsoft is probably the most prominent occupant of desktop real estate, other software vendors such as Adobe, Macromedia and Real Networks also own important pieces. These vendors have achieved client dominance with the distribution of hundreds of millions of copies of their client software and are now well-placed to leverage their ownership of PC real estate by extending into enterprise-level products.
Adobe has an innovative strategy to exploit its electronic document management capabilities with an Intelligent Document Architecture. It is leveraging client capability to create universally readable and secure documents into a full range of document-centric capabilities for Document Generation, Document Collaboration, Document Control and Security, and Process Management.

Macromedia has entered into this development path more recently. Flash Player is the world’s most pervasive software platform, reaching 98 per cent of Internet-enabled desktops worldwide as well as many other popular devices such as mobile phones and PDAs (source: NPD research April 2003). By comparison, Windows Media Player and Real Player have less than 60 per cent market penetration, and QuickTime Player has less than 40 per cent.

Flash Player was initially developed to deliver a rich media experience on Web sites, but it is now evolving. Macromedia Flash enables designers and developers integrate video, text, audio and graphics into effective and engaging user experiences.

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