Apr 14, 2005

Film and Video Professionals Hail New Adobe Photoshop CS2

Press release: SAN JOSE, Calif. — April 14, 2005 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced that Adobe® Photoshop® CS2, a major upgrade to the professional industry standard for digital image editing and creation, will be showcased at the National Association of Broadcasters conference in Las Vegas, April 16-19. Announced on April 4 and available in May 2005, Photoshop CS2 builds on the software’s role as an essential tool for film and broadcast production. Industry professionals are already hailing Photoshop CS2 software’s advanced film and video features (see quote sheet addendum) and improved power, precision and control for creating high-impact, broadcast-quality images and effects. At NAB, Adobe will give live demos and offer free 30-day trials of Photoshop CS2.

Photoshop CS2 includes powerful new creativity tools and productivity enhancements that allow production teams to get impressive results while minimizing tedious graphic and photo retouching time. The new Vanishing Point tool allows users to clone, paint and transform image objects while retaining visual perspective, dramatically reducing the number of steps needed to create realistic effects. Photoshop CS2 software’s ability to create and edit 32-Bit High Dynamic Range (HDR) images is ideal for those users doing compositing of 3D rendered scenes for motion pictures.

“When it comes to creating entire digital worlds for film, we already can’t imagine life without Photoshop CS2,” said Stu Maschwitz, co-founder and chief technology officer at The Orphanage, one of the nation’s premiere mid-sized production companies. “The Vanishing Point feature in Photoshop CS2 is the best thing to happen for digital matte painters since the introduction of Photoshop itself. Painting in true perspective is essential for this kind of work, and Vanishing Point makes that a snap.”

Adobe Photoshop CS2 introduces numerous other features designed to address the need to work as creatively and efficiently as possible. FireWire Previews are now available so projects can be viewed on a television monitor through a new direct export feature during the creation process. Smart Objects allow users to scale and transform images and vector illustrations without losing image quality — as well as create linked duplicates of embedded graphics — so that a single edit updates across multiple iterations. In addition, the new Adobe Bridge, included with Photoshop CS2, makes it easy to organize, find and preview a wide range of media formats, including video.

“Adobe Photoshop CS2 offers a number of key enhancements tailored for motion graphics professionals. Among the most unique improvements are the ability to use 32-bit High Dynamic Range (HDR) editing that lets filmmakers immediately incorporate images from standard digital cameras, and Smart Objects,” said Rob Legato, visual effects supervisor, The Aviator. “Adobe continues focusing its development efforts on the needs of professional filmmakers with each new version.”
Adobe Photoshop CS2 Makes Public Debut at NAB

Photoshop CS2 can be seen ahead of its availability, April 16 – 19 at NAB 2005 in Las Vegas. Adobe product representatives will be on hand to demonstrate the new features and answer questions. Please visit the Adobe booth (#SL313) for live demos and to receive a free 30-day trial version of Photoshop CS2. In addition, Adobe vice president of digital video and audio, Steve Saylor, will present a Super Session on Tuesday, April 19 at 10:15 a.m., discussing the latest trends in global business and consumer demand for video content.
Pricing and Availability

Adobe Photoshop CS2 for Mac OS X version 10.2.8 through 10.3.8, Microsoft® Windows® 2000 with Service Pack 4 or Windows XP with Service Pack 1 or 2, will begin shipping in May to customers in the United States and Canada, and will be available through Adobe Authorized Resellers and the Adobe Store at International versions are expected to begin shipping in late May and early June. Adobe Photoshop CS2 will be available for an estimated street price of US$599 and licensed users of any previous version of Photoshop can upgrade for US$149. For more detailed information about new features, upgrade policies and pricing, please visit: Adobe Photoshop CS2 is also available as part of Adobe Creative Suite 2.
About Adobe Systems Incorporated

Adobe is the world’s leading provider of software solutions to create, manage and deliver high-impact, reliable digital content. For more information, visit .

Industry professionals are already hailing Photoshop CS2′s new advanced features and improved power, precision and control for creating high-impact, broadcast-quality images and effects.

“It’s obvious that someone who understands filmmaking worked on Adobe Photoshop CS2. For instance, I can open pre-made empty frames that are set to film, video, and HD resolution, instead of having to build these frames on my own. It’s a simple, yet great, enhancement that allows me to quickly and easily load in frames that I know have the correct dimensions with title and action safe lines indicated.” — Glenn Campbell, visual effects supervisor, Area 51, an award-winning producer of visual-effects materials for the motion picture and television industry

“Adobe has clearly listened to customers in motion graphics, film and visual effects with the release of Adobe Photoshop CS2 and Adobe Creative Suite 2. From Video Preview for sending instant previews of video-destined images to an external monitor for pre-visualization, to Adobe Bridge, High Dynamic Range (HDR) and Smart Objects support, we can stay more organized and save a substantial amount of time on projects.” — Ron Ames, visual effects producer, The Aviator

“I like the fact that it’s easier to work with Raw image files. I can also better locate images in Adobe Bridge and quickly save out comp presets to Adobe PDF. It is enhancements like these in Adobe Photoshop CS2 that amount to big time savings.” – Allen Battino, art director and visual development artist who worked on many feature films, including Charlotte’s Web, Kangaroo Jack, Reign of Fire, 102 Dalmatians, and Mission to Mars

“The Smart Objects functionality in Adobe Photoshop CS2 will have a big impact on our work. Instead of having to create four or five versions of the same background, we can now have one version and scale it as needed. This is terrific for testing out new ideas and also working with teams of producers, all of whom frequently make different requests. With Smart Objects, we can do all kinds of transformation without any worries.” – Frank Guthrie, visual effects designer, visual effects designer for top television production projects such as, Angry Beavers, Dora the Explorer and Go, Diego, Go!

“Adobe has taken a bold step into the world of film by adding support for 32-bit HDR images in Adobe Photoshop CS2. It’s a great enhancement that allows image creation and editing at the highest possible quality.” – Stu Maschwitz, co-founder and chief technology officer, The Orphanage, one of the nation’s premiere mid-sized production companies

“The Vanishing Point feature in Adobe Photoshop CS2 is a great innovation. I do a lot of matte paintings and am excited about the ability to paint and paste in perspective. It’s extremely useful for streamlining matte painting creation.” – John McConnell. 2D Compositor, Pixel Magic, a division of OCS/Freeze Frame, a leading post-production and visual effects house for film and video


© 2005 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, and Photoshop are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Macintosh is a trademark of Apple Computer, Inc., registered in the United States and other countries. Microsoft and Windows are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. All other trademarks are the property of their respective owners.

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