Blogging live from New York City at the Adobe ideas conference
Your PhotoshopNews Editor in Chief: Jeff Schewe Assisted by the Managing Editor: Rebecca Ellis With photography ©2005 by Seth Resnick & Jeff Schewe

We’re broadcasting live. . . .

8:50 AM Sam Swett (site admin) here in Chicago…. This page will refresh automatically every 10 minutes.

8:27 AM Keynote will be starting at 9:00AM

Since this is a live report, there may be a few typos and unexpected phenomenon. Please forgive these inadvertant blips as we try to convey the essence of the conference.

Snapshot by Greg Gorman
from left to right, Rebecca, Seth, and Jeff

8:55
Five minutes. . .

LIVE FROM NEW YORK IT’S PHOTOSHOPNEWS. . .
At the idea conference. . .

9:12 Keynote begins

Opening music and video
Ladies and gentlemen please welcome Bruce Chizen

It’s great to have you all here,
Here are some of the leading thinkers
Today is a day of celebration to share ideas
Let’s celebrate the unique environment we are in
There are more than 60 million websites increasing at a rate of 1 million a month
75% of us use multi media simultaneously, surf the web, watch tv, listen to music
What brings order to chaos is your ideas
You decide what’s important
You have to use the power of great design for communication
You have to use that power to transform to turn something ordinary into something extraordinary
That’s the power of communication

Where do these ideas come from?
From the flow or zone
Cut to video
Hillman Curtis speaking of creativity -getting through bad design to uncover the answer, stumble upon the answer
Paula Scher – intuitive process, not a refiner – lot of garbage to get through but live for the moment when you get it
Back to Bruce

There are over 180 million mobile devices in US
Huge demand for the media that can use all the new devices.
Nokia offers art from Wegman for cell phones
There is a lot of active content. In Japan using cell phone you can navigate through the subway system – not just train but find where you are.
General trend to personalization – TIVO for example – and blogging.
Good design important to blogging
More targeted and richer media. Designers have another means for influence.
We are facing a reflection point in our industry

Using the internet and other content able to create once and present in any format
“Create once, publish anywhere”
Process more media without adding more people
The future is here – look around it is everywhere.
We’ve seen the rise of the multi-media creative professional
So the future is truly upon us

Cut to video – Robert Greenburg from Greenburg Associates
Technology isn’t just a bunch of nerds
A new type of creative director – multiple platforms . . .

Understands the new customer

Introducing Shantanu Narayen – President and COO of Adobe

We have been working hard to realize network publishing
Most important to hear from you – our customers
What do you need to fulfill your vision
You want to publish to different media

Cross media publishing important
Need for first class information structure
Changing economy business challenge
How can you help anticipate work flows – “have an eye for the invisible”
Focus on ideas – stay in the flow and not have tools in the way
Also want access to tools and stay in the flow
Seamlessly and effortlessly share ideas with clients
Control from inception to delivery

Cut to video
Fernando Music – Inspiration can be fleeting
Mark Bartlett
Divisions starting to blur and breakdown

Shantanu speaking
We believe in the power of the team
Collaboration important
Introduces Juleanne Kost
applause
Juleanne is doing technology demos
Shantanu
Constant challenge to add functionality
Goal to morph application into background – invisible but more responsive
Pro photographer only wants to deal with photos

Juleanne is demoing new technology from Adobe Labs
This is an advance preview of new technology not current technology
Always looking for ways to make it easier for user

Juleanne takes a photo of Shantanu with a cell phone

“Okay this is so cool” shows different pics with people in some. Tool finds individuals in the pics to work on each individual face. Shows pda, too small to check out each face, Shows image with 10 people – new tech shows each individual face
Big applause from audience

Shantanu
Introduced CS just a year and 1/2 ago.
Today we are pleased to announce the next critical step
It’s called Creative Suite 2

Gives you all the tools you need
Streamline processes and workflow – delivery easier on all devices
Based on open standards
Allows to browse multiply files on Adobe Bridge
The new application for navigating Photoshop and the entire creative suite

Juleanne demos

Demos vanishing point
Crowd goes “Ooooh”
takes picture on a walk – crowd awed “Ooooh” applause

Juleanne puts herself on walls

Shantanu watching Juleanne

Shantanu speaking and Juleanne preparing demo

Bruce Chizen returns
The way we communicate is changing
we need innovative approach, what worked yesterday may be work for the future
Discovering new ways is what we are trying to do at this conference
Creative Suite 2 provides everything but the ideas.

The Keynote has ended but we will be uploading more pictures.

After the keynote, Shanatu stops by and is introduced to the PhotoshopNews team. He has a look at the live blog of the keynote.

Jay Maisel stops by to check out PhotoshopNews. . .

Greg Gorman is speaking in the next room now. . .talking about how he’s switched to digital and uses Photoshop CS2.

This story was posted on Monday, April 4th, 2005 at 6:04 am and is filed under Photoshop Updates. You can follow any responses to this story through the RSS 2.0 feed. You can leave a response, or trackback from your own site.